Exemplar Questions 2015 - Print Advertising - Section A
Question 1 - Analyse the advert for Davidoff's aftershave 'Adventure'
This answer is based on the print advert for Davidoff Adventure Aftershave
This answer is based on the print advert for Davidoff Adventure Aftershave
The advert uses a wide shot of Ewan McGregor. The wide shot is used to show the star in an adventurous environment. The use of a mountainous environment is a signifier of the wilderness and adventure travel. McGregor has a scarf around hios neck which may connote his adventurous travel ans the need for protection form the elements. He is dressed in typical masculine clothing of jeans and a t-shirt. This suggests that he is representing men as rugged and tough and not particularly interested in fashion or glamorous clothing.
In the foreground of the advert there is a close up of the bottle of aftershave. The bottle has a simple shape and may even connote for the audience a water bottle or canteen that may be used in adventurous scenarios. The front wheel of a motorbike can be seen in the right hand section signifying the element of adventure, freedom and travel that a motorbike connotes. The use of a retro or vintage bike also creates associations with the product and may appeal to an audience's sense of self identitiy as they want to associate themselves with this lifestyle.
In the foreground of the advert there is a close up of the bottle of aftershave. The bottle has a simple shape and may even connote for the audience a water bottle or canteen that may be used in adventurous scenarios. The front wheel of a motorbike can be seen in the right hand section signifying the element of adventure, freedom and travel that a motorbike connotes. The use of a retro or vintage bike also creates associations with the product and may appeal to an audience's sense of self identitiy as they want to associate themselves with this lifestyle.